The relality for a $1.5 million price tag is bright but somewhat childish and ordinary; at least it highlights the location of a state which might otherwise be missed.
Many will prefer the older more advanced logo at the Adelaide Airport, and deplore the cost of a largely unnecessary item, when we already have so much debt.
Rather South Australia is Australia’s best kept secret.
Small (in population) is beautiful.
- Get A Closer Look at the Brand New SA Logo (glamadelaide.com.au)
- South Australia’s new ‘origami pope hat’ logo prompts online competition to find a better one (mumbrella.com.au)
- Brand SA – some love it, some hate it (news.com.au)