New SA logo at least a great conversation topic!

South Australia Style (Photo credit: S.H. Photography)

http://www.adelaidenow.com.au/news/south-australia/jay-weatherill-launches-states-brand-in-light-and-sound-show-at-elder-park/story-e6frea83-1226591835952

What no Tasmania!” (Not even Kangaroo Island?)
It just looks like “an origami papal hat” was just one of the unflattering comments from Gruen Transfer host Wil Anderson reported in Adelaide Now.

The relality for a $1.5 million price tag is bright but somewhat childish and ordinary; at least it highlights the location of a state which might otherwise be missed.

Many will prefer the older more advanced logo at the Adelaide Airport, and deplore the cost of a largely unnecessary item, when we already have so much debt.

Perhaps it betrays an inferiority complex on our part, and a tendency to over-compensate by big-noting ourselves, as the entrance to Australia.

Rather South Australia is Australia’s best kept secret.
Small (in population) is beautiful.

Get A Closer Look at the Brand New SA Logo (glamadelaide.com.au)
South Australia’s new ‘origami pope hat’ logo prompts online competition to find a better one (mumbrella.com.au)
Brand SA – some love it, some hate it (news.com.au)

About Kenneth Robson

I studied at Adelaide Boys' High School, and the University of Adelaide, Medical School. graduating in 1961. My field of specialisation was Plastic and Reconstructive Surgery. Prior to establishing my practice in Adelaide, I spent 5 years working in India, and Papua-New Guinea, in the field of reconstructive surgery for leprosy. In retirement I joined the Australian Technical Analyst Association and passed the two examinations for a Diploma inTechnical Analysis, and the designation Certified Financial Technician (CFTe) by the International Federation of Technical Analysts.

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